Apple is company always ahead and being at the top in comparison to other tech industry. They are fully focus on brand awareness and the ability to keep the branding simple, aesthetically pleasing and marketing in an exciting way which hugely contributes to their branding success.
Apple has over 400 retail store all over world. This allow consumer to try their product hands on in the retail store and create an experience that only Apple are very effective at nurturing this type of experience. The reason is Apple has the sense of their lives will be improved from their products and make people's life easier and making consumer feel like a part of group that is sleep, stylish and elite.
Most of Apple information are via homepage such as all their product's information and focus more on promoting the brand. As for the retail store, Apple made their stores feel comfortable and try their best to help the customer rather than focus on selling their products.
The trust is at Apple's core because of the brand's influence from the consumer's belief. Trust requires communication, credibility and sincerity with customers. This way allows the company to maintain a close relationships between products and consumer then provide the best customer service. Loyalty is what keeps consumers coming back because Apple has always maintain their customer's expectations and minimising risk from being disappointed by another brand. Apple's brand loyalty is what drive Apple to continue building their customer's confidence when investing in their products
Apple is one of the brand that constantly mastered their products ecosystem. It created a family of products that draws consumers to purchase another products to work more on. With their premium products and free software update annually, it give customer a sense of longevity of the products. However, Apple products are often not compatible with third party products because having their own ecosystem allows the company to control everything internally, for example, watching a movie on Apple TV and continue on another products.
Apple is one of the most elegant advertisers in every marketing promotion. Apple message are clear and meaningful when promote an ads. You will often find Apple has similar taste of ads and differentiate different ways and offering in every products. These common design ads can be found all across the media, billboard & tv ads.
Reference:
https://www.marketing91.com/marketing-strategy-apple/
https://applemagazine.com/the-apple-ecosystem/36702
https://www.profectamarketing.com/blog/2018/11/12/5-reasons-why-apple-is-a-brand-powerhouse
